About Michele & Shop Chester County
Michele Cervone Scott never pursued a career in sales or marketing, she says. But people know it seemed to find her. Michele’s natural ability for matching people and businesses has proven successful.
From humble beginnings in Philadelphia, Michele’s parents taught her to study, work hard and have faith. Local businesses, like her favorite childhood bakery Oteri's, sparked her entrepreneurial dreams (Oteri's was featured on TLC's show Bakery Boss with Buddy Valastro (pictured on the right) in January 2014.) Michele graduated from the city’s prestigious Central High School with honors and from La Salle University, cum laude, with a B.S. in Business Administration. When recruited to work for QVC as part of its “Catch a Rising Star” program, she relocated to Chester County.
Michele’s professional path took a detour after marrying coworker, Eric Scott, and leaving QVC. The couple’s journey to adopt a son from Russia prompted Michele to author the book, Praying Through Your Adoption: A Complete Guide to Creating and Nurturing Today’s Forever Family. The family now enjoys life in Honey Brook with their cat and backyard chickens.
Today, Michele combines her talents, skills and interests as owner of Chester County’s Best Kept Secrets Tour. The shopping, food and fun adventure—held every May and September since 2012—drives traffic and revenue for local shops, restaurants, farms and artisans while entertaining shoppers and donating to charities. KYW NEWSRADIO named Chester County’s Best Kept Secrets Tour as the winner of its 2013 Small Business Challenge, awarding Michele $25,000 of radio and online advertising and one year of furnished office space with American Executive Centers in Malvern. Chester County Women's Journal selected her as its Women in Profile winner for Fall 2013.
Michele’s inspiration for starting her business came from a quotation by Howard Thurman: “Don’t ask what the world needs. Ask what makes you come alive, and go do it. Because what the world needs is people who have come alive.” And she has done just that.